1. Client Inquiry & Initial Consultation

• Receive Inquiry: Collect initial details about the project, such as content type, goals, target audience, and tone.
• Respond to Inquiry: Provide an overview of your copywriting approach and set up an initial consultation to discuss project needs.
• Consultation & Project Brief: Dive into the specifics, including key messages, branding requirements, and deadlines.

2. Define Project Scope & Requirements

• Outline Content Goals & KPIs: Identify objectives like brand awareness, lead generation, engagement, or SEO ranking.
• Specify Content Format & Tone: Clarify the tone (e.g., formal, friendly), style (e.g., educational, persuasive), and format (e.g., blog post, ad copy).
• Proposal & Agreement: Present a proposal with estimated timeline, deliverables, budget, and terms for client approval.

3. Research & Planning

• Audience Research: Analyze the target audience to understand their preferences, pain points, and motivations.
• Keyword & SEO Research: Identify relevant keywords for SEO-based projects to optimize content for search engine visibility.
• Competitor Analysis: Examine similar content from competitors to identify gaps and unique value propositions.
• Content Outline: Draft a structured outline, including headlines, subheadings, and key points to cover.

4. Content Creation (Drafting)

• Develop First Draft: Write the initial draft, adhering to the project outline, audience needs, and client specifications.
• Incorporate SEO Elements: Include keywords, meta descriptions, and links for SEO projects.
• Craft Compelling Headlines: Create engaging titles, headings, and calls to action aligned with content goals.
• Initial Self-Editing: Revise and edit for clarity, flow, and adherence to the desired tone before sharing with the client.

5. Client Review & Feedback

• Submit Draft to Client: Present the draft for client review, providing context for choices made in tone, structure, and language.
• Gather Feedback: Encourage specific feedback and suggestions to align content with client expectations.
• Revise Content: Adjust the copy based on client feedback, making improvements in structure, messaging, or style.

6. Editing & Proofreading

• Through Proofreading: Conduct a final proofreading pass to catch grammar, spelling, and punctuation errors.
• Refine Style & Readability: Polish sentence structure, readability, and tone to enhance the copy’s appeal and accessibility.
• Consistency Check: Ensure consistency in terminology, branding, and formatting throughout the content.

7. Final Approval & Formatting

• Client Review of Final Draft: Share the final version for client approval, addressing any last-minute changes.
• Format Content for Delivery: Prepare the content in the client’s preferred format, such as a Word document, Google Doc, or content management system (CMS) entry.
• Add Visuals & Meta Data: If applicable, add images, alt text, and metadata to improve SEO and visual appeal.

8. Delivery & Publishing

• Deliver Final Content: Send the final, polished content to the client or upload it directly to their CMS if requested.
• Assist with Publishing: Offer support with scheduling, posting, or SEO optimization to ensure smooth publishing.
• Confirm Client Satisfaction: Follow up to ensure the client is satisfied and address any final adjustments if necessary.

9. Performance Monitoring & Follow-Up

• Monitor Content Performance: Track metrics like engagement, click-through rates, and conversions.
• Collect Feedback or Testimonial: Request client feedback or a testimonial to strengthen your portfolio.
• Stay Connected with Client: Maintain regular contact to offer future content creation services and stay informed of new projects.