1. Client Inquiry & Initial Consultation

• Receive Inquiry: Gather initial details about the client’s business, target audience, and any existing branding.
• Respond to Inquiry: Provide an overview of your branding approach and schedule an initial consultation.
• Consultation & Brand Discovery: Conduct a detailed meeting to discuss the client’s business vision, brand values, target market, and unique selling points (USPs).

2. Define Project Scope & Requirements

• Establish Branding Objectives: Define specific goals (e.g., rebranding, visual refresh, complete brand overhaul) and desired outcomes.
• Identify Brand Assets: Determine which brand elements are needed (e.g., logo, color palette, brand guidelines).
• Proposal & Agreement: Present a proposal with estimated timeline, deliverables, pricing, and secure client approval.

3. Research & Brand Strategy Development

• Audience & Market Research: Analyze the client’s target audience to understand their needs and preferences.
• Competitive Analysis: Assess competitor brands to uncover market trends and unique differentiation opportunities.
• Define Brand Personality & Positioning: Develop a personal brand and positioning statement that reflect the desired brand.
• Brand Messaging Development: Outline key messaging, including brand promise, tagline, and core brand values.

4. Concept Development & Moodboarding

• Create Moodboards: Develop visual mood boards with color palettes, typography, textures, and imagery.
• Conceptualize Initial Brand Directions: Create sketches or digital mockups of logo ideas, visuals, and color combinations.
• Present Initial Concepts: Share mood boards and concepts for client feedback to align on direction.

5. Logo Design & Visual Identity

• Design Logo Concepts: Create various logo options highlighting different aspects of the brand's personality.
• Iterate & Refine Logos: Gather client feedback and refine the logo design in typography, color, and scalability.
• Develop Additional Visual Elements: Create icons, patterns, and graphics to enhance brand identity.
• Client Review & Finalization: Present the refined logo and visual elements, incorporating feedback until final approval.

6. Brand Guidelines & Documentation

• Develop Brand Guidelines: Create a document detailing logo usage, color palette, typography, imagery, and brand voice.
• Define Usage Rules: Outline logo variations, clear space, minimum size, color variations, and branding do’s and don’ts.
• Brand Voice & Messaging Guide: Outline brand tone, language style, and messaging for stable communication.
• Client Review & Adjustments: Present brand guidelines for client feedback and make adjustments as needed.

7. Collateral Design & Production

• Create Branded Materials: Design essential brand assets like business cards, letterheads, email templates, and packaging.
• Digital & Print-Ready Files: Prepare high-resolution and print-ready files that meet industry standards.
• Mockups & Presentations: Present collateral in mockup formats to demonstrate real-world application of the brand identity.
• Client Review & Approval: Review the final collateral with the client, making any final adjustments as needed.

8. Brand Launch & Implementation

• Plan Brand Rollout: Work with the client to schedule and implement the brand launch across relevant platforms.
• Provide Launch Support: Guide updates to brand assets, website, and social profiles for a cohesive launch.
• Internal Training & Alignment: If necessary, provide training to the client’s team to ensure consistent use of brand assets and messaging.

9. Post-Launch Evaluation & Support

• Monitor Brand Performance: Track metrics such as feedback, engagement, and perception to evaluate brand impact.
• Collect Client Feedback: Follow up to gather insights on the branding experience and address needs.
• Offer Ongoing Support: Provide options for continued support with future brand updates, new collateral, or strategy enhancements.