1. Client Inquiry & Initial Contact
- Receive Inquiry: Collect details about the client’s project needs (e.g., website redesign, new web app, specific UX challenges).
- Respond to Inquiry: Provide an overview of your design approach and arrange an initial consultation.
- Initial Consultation: Meet to understand the client’s goals, target audience, and requirements.
2. Project Definition & Planning
- Define Project Scope & Objectives: Outline primary goals, user needs, and success metrics like usability and conversions.
- Gather Requirements: Document features, technical specifications, design preferences, and brand guidelines.
- Project Proposal & Agreement: Present a proposal detailing scope, timeline, deliverables, budget, and terms for client.
3. Research & Analysis
- User Research: Conduct interviews, surveys, or market research to understand the target audience.
- Competitive Analysis: Review competitor websites and industry trends to gather ideas and avoid common pitfalls.
- Create User Personas: Develop personas based on user research, representing key user segments and their goals.
- Define User Journey & Flow: Map out the user journey and identify key touchpoints, actions, and pain points.
4. Wireframing & UX Design
5. UI Design & Prototyping
- Design High-Fidelity Mockups: Create polished mockups with branding, colors, and typography.
- Develop Interactive Prototype: Build a clickable prototype to simulate user interactions and test the flow of the design.
- Client Review & Revisions: Present the design prototype for client review, collecting feedback and making revisions as necessary.
6. Design Handoff & Development
- Prepare Design Specs: Provide detailed specifications on font sizes, spacing, colors, and responsive layouts.
- Handoff to Development: Collaborate with developers to ensure design consistency and address technical queries.
- Support & QA: Assist in troubleshooting design issues, adjusting layouts for responsiveness, and optimizing accessibility.
7. Testing & Quality Assurance (QA)
- Usability Testing: Conduct usability tests with real users or team members to identify issues in user flow or interaction.
- Cross-Browser & Device Testing: Verify that the design functions well across different devices and browsers.
- Iterate & Refine: Based on feedback, make any final adjustments to improve usability and visual appeal.
8. Launch & Post-Launch Support
- Prepare for Launch: Work with the development team to ensure smooth deployment and address final tech needs.
- Launch the Website: Go live and verify that everything functions as expected.
- Monitor Post-Launch Metrics: Track user engagement metrics like bounce rates, click-through rates, and conversions to evaluate design success.
9. Ongoing Maintenance & Optimization
- Collect User Feedback: Continue gathering feedback to identify potential improvements or new features.
- Implement A/B Testing: Conduct A/B testing to optimize key design elements for conversions and usability.
- Offer Ongoing Support & Updates: Provide maintenance services, including security updates, content updates, and iterative design enhancements.